Does guilt work? Does pressure work? Does shame work? Does fear work? OR does Love work? Let’s explore this. I am in India currently and the Prime Minister has launched a campaign for Clean India. The advertisement uses “shame”, people shaming the person dirtying. The end result required is Clean India. Will this shaming work? On the other hand is a India Toursim campaign where hawkers, rickshawallahs, cab drivers, even poor people are being felicitated for returning stuff the tourist Read more […]